Let’s talk about personal branding.
Personal branding is a trend. We read a lot about developing a personal brand and sometimes the plethora of information and advice on the topic seems a bit generic and difficult to translate into actual practice. You have to build your personal brand.
– You need to work on your elevator pitch.
– Highlight what makes you different from the crowd.
Yes, you’re right. I’m gonna try.
But, you know what? It’s not that easy to give an elevator pitch when what you do best is to listen.